Hook up sites for older adults
The 50 market is unlikely to need as many bells and whistles to hold their attention.
When around 40% of all marriages end in divorce in the UK and US, Lumen might not need to do anything but exist and be for an underserved market. and the team don't have everything planned and are ready to ask a lot of questions as the app rolls out.
"A lot of them are looking for threesomes or just want to have a conversation, but what about me?
What am I getting out of that other than having a date once in a while?
These are the questions we will be asking in the coming weeks." Lumen is focused on a wealthy demographic and one that requires a special set of services so it will be interesting to see who eventually advertises or partners with the app.
She's also tried Happn and Ok Cupid, but quickly trashed them because she didn't find a big enough pool of users in her age range, or found the app to be too trendy.
UPDATED: Argouges quotes have been clarified." sees a massive mobile market for Lumen; "When you look at dating products specific to over 50s, they are all dating websites.
A nice touch and a tragic sign of the times and issues with online dating. Any new app that is trying to scale needs a different type of strategy and; "We are testing a lot of different marketing methods, using a mixture of online and offline, with a focus on offline because we want to meet our user base and build up a dialogue with them.
Another asked her to be his fourth wife after only a couple of dates.
There were lots of late nights out dancing, followed by cozy nights in chatting online, getting to know someone.