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On the upside, the profiles are brief, which allows you to make decisions quickly.The downside is that short profiles make it harder to figure out what people are looking for.The Passport feature will accommodate the company’s expansion outside of the dating sphere and beyond romantic interactions, an effort that Tinder would like to make in the long-term to grow its user base by connecting people on social and professional levels.A recent investment in the app by California-based Benchmark – led by Matt Cohler, Tinder board member and former executive at Facebook (FB) and Linked In (LNKD) – suggests Tinder is already thinking about this next move.
The company will want the added cash, however, after a recent and highly publicized sexual harassment and discrimination lawsuit brought about by a former executive.
As a result, Tinder will soon begin offering a “freemium” service to appeal to the app’s growing user base.
Tinder Plus, Tinder’s newly minted subscription-based service, will add opt-in features for a fee while maintaining the app’s free service for those uninterested in a premium account.
Bumble also has a BFF feature, but that's really not the focus of a dating app gallery, so I'll save it for another time.
Whether you're looking for a hookup or an LTR (long-term relationship), Tinder has you covered.