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The lawsuit alleges that the company violated state and federal laws that prohibit the use of a person’s likeness for commercial or advertising purposes without express consent; however, the company maintains that it had consent.
The site also offers a chat feature which makes it easy and fast to contact members you are interested in.
But Officer Guzman said NSI Holdings Limited “was resistant, astonishingly demanding that [Guzman] provide proof of his identity before removing the advertisements." The company claimed that it investigated the officer’s claims and discovered that somebody had used his actual birthdate and email address to open an account on Uniform Dating.com, the South Florida Sun Sentinel reported.
NSI Holdings Limited asked the court to dismiss the lawsuit and said Officer Guzman’s situation was “not enviable.” “He is a married man and respected member of his community who has been caught with a profile on an online dating website,” the company said in their court filing.
"The user who created the profile with Plaintiff's image only visited Uniform once, when the profile was created, which suggests a momentary dalliance," the company’s Aug. "Alternatively, it is possible that someone seeking to harm Plaintiff, and with access to Plaintiffs private Facebook page and who knew of his birthdate and personal email address, created the profile." Officer Guzman’s lawsuit contended that Uniform was still using his image in advertisements even after he jumped through hoops to prove his identity to them.
NSI Holdings Limited claimed the pictures of the officer were removed within days of his initial request, according to the South Florida Sun Sentinel.